Be Your Brand's Superhero
Define and Design Your Brand
Design and customize your brand the way that you want it.
The Busy Entrepreneur’s Guide To Developing A Brand in 60 Days or Less is designed to help you create and customize your brand only five days per week in 60 days or less and helps you break down the tasks needed for developing it in bite-sized pieces so that the process doesn’t overwhelm you. It also assists in giving you the boldness in expressing your brand confidently in the marketplace.
We make the art of branding accessible to you. In a structured format with a daily agenda and accompanying worksheet(s), you can design your brand. Each day there is an exercise with tip (or information) sheets and worksheets. We give you exercises to delve deeper into understanding and leveraging the core structure of your brand and how to connect effectively with your customers.
Read and fill out worksheets directly on your favorite device.
Because you’re a busy entrepreneur or solopreneur, you can take this interactive toolkit (which consists of the PDF guide and worksheets) with you wherever you go on your mobile device(s). Whether you use your laptop, desktop, phone, or tablet, you can read and fill out the worksheets directly on any of your favorite devices using Adobe’s free Acrobat Reader®.
Why “fake it until you make it?”
Check out what’s inside. Take a sneak peek into a few of the pages to the toolkit.
What's in the toolkit?
Design What You Want
In Section 1, you’ll design the blueprint for your business’s brand vision, giving you focused direction in creating the life and business that you desire.
Under the Hood Framework
This is the foundational meat of the toolkit and is the very life of your brand. You will develop a keen focus, design your ideal customer avatar, establish the direction and messaging framework, determine and learn how to connect with your target customers your way, and link your product to your customer’s pain point(s). Also, you will establish your brand positioning statement and value proposition using your uniqueness and unfair advantage to stand out above others in your industry as well as institute your brand’s voice and personality as a vehicle to express it, and more. You will accomplish all of this using the tools that we created to help you execute an authentic connection with your customers and express your brand with clarity and confidence.
The Visual: Time for the Glow
The foundational work that you completed in Sections 1 and 2 rises to the occasion in this chapter. You will learn to select colors, typefaces, and other assets for your brand, what you need to do to create an iconic logo, and when or if you should hire a professional designer to develop your logo and brand assets. Moreover, you will construct an action plan and create a BrandPrint Playbook™ using the workbook, which covers the work you completed throughout the entire toolkit. There is even a worksheet where you’ll sketch a logo design for yourself and take it to a professional designer to give him or her an idea for what you have in mind for your brand. You know your brand better than anyone else, so shouldn’t you be the one to shape your brand so that it will have a profound impact in the marketplace? Take action because now is the time to set the foundation for your brand.